Great Sales Technique

Great Sales Technique

Private Jones was assigned to the Army induction center, where he was to advise new recruits about their government benefits, especially their Serviceman's Group Life Insurance (SGLI). It wasn't long before the center's Lieutenant noticed that Private Jones had almost a 100% record for insurance sales, which had never happened before. Rather than ask about this, the Lt. stood in the back of the room and listened to Jones's sales pitch.

 

Jones explained the basics of the SGLI to the new recruits, and then said, "If you have SGLI and go into battle and are killed, the government has to pay $200,000 to your beneficiaries. If you don't have SGLI, and you go into battle and get killed, the government has to pay only a maximum of $6,000." "Now," he concluded, "which bunch do you think they are going to send into battle first?"